Fabric to Integrate Reply’s Supply Chain Platform With Its Warehouse Robots

The LEA Reply platform to integrate automation with leading warehouse management system.

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Fabric said it launched the micro-fulfillment concept.
Fabric, which claims to be a micro-fulfillment pioneer, will work with the LEA Reply supply-chain execution platform to give retailers flexibility.

A boom in online shopping and increasing consumer expectations for rapid deliveries are putting pressure on retailers. Get Fabric Inc. today announced that it is partnering with Reply SpA to offer brands and retailers “seamless integration to a single point solution” for a warehouse management system, or WMS, and automated fulfillment.

“Reply’s technology complements ours very well and ensures a robust automated fulfillment platform for any brand, retailer, or 3PL [third-party logistics provider] that is ready to take their supply chain to the next level,” said Avi (Jack) Jacoby, CEO of Fabric. “This is the future of fast, accurate, cost-effective fulfillment: placing inventory close to the consumer and automating the operations.”

Fabric said the combination of technologies will satisfy retailers' need to revolutionize their fulfillment strategies in order to maintain their competitive edge in the market.

Founded in 2015, Fabric said its micro-fulfillment center (MFC) concept and robotics help brands and retailers with cost-effective, on-demand fulfillment. The company is headquartered in Tel Aviv, Israel, and New York and is backed by leading investors.

Fabric to integrate LEA Reply

Fabric said it will use the LEA Reply supply-chain execution platform developed by Logistics Reply to provide a ready-to-use connector to Reply's WMS. The companies said this will allow them to quickly develop new features for their customers to improve the performance of the robotics, warehouse execution system (WES), and WMS with minimal additional integration efforts and no disruption to the customers’ operations

Reply is a network of specialized companies that defines and develops business models enabled by artificial intelligence, big data, cloud computing, digital media and the Internet of Things (IoT). The Turin, Italy-based company delivers consulting, systems integration, and digital services to organizations across the telecommunications and media, industry and services, banking and insurance, and public sectors.

LEA Reply is designed to enable efficient, agile and connected supply chains, said Reply. It consists of a suite of microservices covering various business processes including the management of warehousing, inventory, distribution, delivery, and store logistics. Reply claimed that its modules are highly configurable and customizable to ensure enhanced quality and operational efficiency.

Automation and data offer flexibility

Fabric and Reply said their partnership will give customers the following:

  • Actionable data and intelligence: Together, predictive analytics can combine with automation to maximize fulfillment optimization and speed. For example, updated sales forecasts can inform how inventory is displayed within the MFCs, optimizing the space and reducing picking time and distance.
  • Faster onboarding: By snapping together modular microservices like building blocks, Fabric and Reply can accelerate new process configurations and data migrations, getting new customers up and running with unprecedented speed.
  • Easy extensibility: Systems talk easily with one another through APIs, effortlessly integrating with external systems of customers and couriers.

Customers can use LEA Reply “to rapidly develop and build new end-to-end supply chain solutions for any business requirement,” said the partners. By augmenting Fabric’s MFC automation, the combined system can enable retailers to maximize customer satisfaction, making MFCs more local, flexible, and automated to allow for faster deliveries and more efficient operations, they said.

“We are thrilled to announce this strategic partnership that allows us to offer retailers a smart, orchestrated and complete ecosystem for e-commerce fulfillment and logistics,” said Enrico Nebuloni, executive partner at Reply.

“The omnichannel operating models for orders preparation and delivery such as depot fulfillment, in-store fulfillment, drop shipping, curbside pickup, lockers, and home delivery, that are all natively supported by our proprietary LEA Reply platform, can be now complemented, in a seamless way, by Fabric’s innovative MFCs,” he added.


LEA Reply --Logistics Execution Architecture -- is Reply's digital platform for efficient, agile and connected supply chains. It is a suite of business microservices for inventory, warehousing, distribution, delivery, point-of-sales activities and end-to-end visibility.

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Fabric said it launched the micro-fulfillment concept.


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