This 2016 holiday was the best-ever season for Amazon with devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo topping the best-sellers list.
Customers purchased and gifted a record-setting number of devices from the Amazon Echo family with sales up over 9x compared to last year’s holiday season and millions of Alexa devices sold worldwide this year.
“Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result,” said Jeff Wilke, CEO Worldwide Consumer, Amazon.
“Despite our best efforts and ramped-up production, we still had trouble keeping them in stock.”
“From turning on Christmas lights and playing holiday music to shopping for gifts and asking for help with cookie recipes, Alexa continues to get smarter every day.”
“We couldn’t have made this holiday season possible for customers without the dedication and hard work of our customer service, transportation, and fulfillment associates along with our carrier partners – it’s amazing to see the teams come together to serve customers during the holidays. On behalf of Amazonians all around the world, we wish everyone happy holidays and the very best for the coming year.”
Highlights
- Sales of Amazon Echo family of devices up more than 9x over last year’s holiday season
- Echo Dot is the best-selling, most gifted item on Amazon.com with millions sold worldwide since launch
- Alexa devices made up top-selling products across all categories on Amazon.com including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo
According to Forbes, a recent report by the Institute for Local Self-Reliance (ISLR) claims that roughly half of all U.S. households are subscribed to Amazon Prime, half of all online shopping searches start directly on Amazon, and Amazon captures nearly one in every two dollars that Americans spend online.
“As a retailer, its market power now rivals or exceeds that of Walmart, and it stands only to grow: Within five years, one-fifth of the U.S.’s $3.6 trillion retail market will have shifted online, and Amazon is on track to capture two-thirds of that share,” according to ISL.
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